Mercury Cougar
- Year: 1967 – 2002
- Segment: Personal luxury coupe
- Engine: Varied: V8 (1967–1997), later FWD V6 (1999–2002); peak 200 hp+
- Body Type: Hatchback
- Price: Millions made (~2.97M)
The Mercury Cougar, produced from 1967 to 2002, enjoyed a lengthy and stylistically diverse run, evolving significantly throughout its generations. Initially a sporty personal luxury coupe, its early iterations were known for their sleek lines and powerful V8 engines, competing directly with the Ford Mustang's more muscular image. Over the years, the Cougar's design shifted, embracing different aesthetic trends. Some years saw it as a more muscular pony car, while others emphasized a more luxurious and sophisticated approach, even incorporating hatchback body styles in later models. While never achieving the iconic status of its Ford stablemate, the Cougar carved its own niche, appealing to buyers seeking a stylish and often powerful vehicle with a slightly more refined character. Its production ceased as Ford consolidated its brands, leaving a legacy of a car that successfully adapted to changing automotive landscapes.
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