Mercury Milano
- Year: 2006 – 2009
- Segment: Compact/mid Chinese market
- Engine: 4‑door sedan; akin to Ford Fusion
- Body Type: Sedan
- Price: China‑only
The Mercury Milano, a compact coupe and sedan produced from 1970 to 1977, marked a significant shift in Mercury's design philosophy. Unlike its larger siblings, the Milano aimed at a younger, more budget-conscious buyer, competing directly with the likes of the Ford Maverick and Plymouth Duster. Characterized by its sporty styling and relatively affordable price point, the Milano successfully attracted a new demographic to the Mercury brand. While lacking the power and sophistication of larger Mercury models, its compact size and maneuverability made it a suitable option for urban environments and drivers seeking fuel efficiency. Mechanically sharing components with Ford models, the Milano benefited from Ford's robust engineering and widespread parts availability. However, evolving consumer preferences towards larger, more luxurious vehicles ultimately led to its discontinuation.
